For The Mascot

During Zoe’s internship at For The People, the interns were given the task of redesigning the branding identity for the agency. Zoe used this opportunity to combine her skills in illustration with text to create an identity that revolved around the much loved studio dog, Miguel. The final identity consisted of a large number of illustrations, gifs and logo lockups which could be applied to different assets including official documents, the website and agency merchandise.